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Privacy Policy

Privacy Policy

Shop.SunMountain is an independent 3rd party retailer which is fully owned and operated by Innovative Sports Distributors, LLC and is licensed to sell Sun Mountain Sports products online via our website shop.sunmountain.com. Shop.SunMountain believes that it is important for users to understand how we treat information about you that we receive by virtue of your use of our Site.

Information that is generally considered personal, such as, names, physical or E-mail addresses, phone numbers, etc., are only known when a Site user voluntarily provides such information, during the purchasing of product, registering warranty information, submitting E-mail inquiries, entering contests, filling out questionnaires or when other similar online activities occur.

We may use such personal information you provide for any of the ways listed below: (A) to fulfill product orders; (B) to register product warranty information with Sun Mountain Sports; (C) to award contest prizes; (D) to better understand the manner in which our site is used and make desired improvements; (E) to respond to specific user inquiries (F) to provide any necessary notices to Site visitors (or their parent or guardians); (G) to obtain parental consent from visitors under 18 years of age, as needed; (H) to protect the security of our Site; (I) to send users notices and solicitations regarding Shop.SunMountain product offerings and/or services; (J) to market our products to Site users; and (K) to share with Sun Mountain Sports for use in the same ways. Such solicitations may take any of the following forms; mailings via U.S. mail or other couriers, telephone calls, e-mail solicitations and other methods of contact. If you do not wish to receive these solicitations from us using your personal information, you may specify this while registering on the site, or you will have the option to unsubscribe within each E-mail received from us.

In general, you may visit the Site without disclosing who you are or revealing any personal information. Our servers capture the IP addresses, domain names and network identifiers of our users, but do not collect domain names and network identifiers. Such information is compiled for proof of consent, and statistical use, to determine such things as, the number of visits, average time spent on the Site, pages viewed, and so forth. Such information will be used by Shop.SunMountain to measure and understand the use of our Site and in our attempts to improve the functionality and content of our Site.

Shop.SunMountain also collects potentially personally-identifying information that is collected by Google Analytics. The analytics feature implemented is based on Display Advertising (e.g., Remarketing, Google Display Network Impression Reporting, the DoubleClick Campaign Manager integration, or Google Analytics Demographics and Interest Reporting). Google Analytics uses cross-device tracking to collect visitor data. Visitors can opt-out of Google Analytics for Display Advertising and customer Display Network ads using Ads Settings.

Shop.SunMountain will not facilitate the merging of personally-identifiable information with non-personally identifiable information previously collected from Google Display Advertising features that is based on the DoubleClick cookie unless Shop.SunMountain has robust notice of, and the user's prior affirmative (i.e., opt-in) consent to, that merger.

Shop.SunMountain uses the Google Analytics Demographics and Interest Reporting feature to identify trends in the usage of its website which may be published in reports for internal use.

At any time, visitors may choose to opt-out of Google Analytics tracking with the Google Analytics opt-out browser add-on.

Shop.SunMountain will not disclose information considered personal that may be collected as a result of use of our Site to third parties other than Sun Mountain Sports, unless such disclosure is agreed to by the Site user as a part of the information collection process, or unless such disclosure is required by law.

Shop.SunMountain, at times, may use a third party ad service. That service provider may place anonymous ‘cookies’ on the browsers of visitors to the Shop.SunMountain website. The ad service may send their own ‘cookies’ to the visitors ‘cookie file.’ These cookies are used specifically for remarketing purposes to advertise Shop.SunMountain products. If you do not want to receive such ads you may elect to ‘opt-out’ by clicking HERE.

With regard to users considered legal minors, our preference is that such visitors should not post on or provide information to our Site without the consent of their parents. Parents should supervise the online activities of their children, and consider the use of parental control tools available from online services and software providers.

Our Site has in place, security measures to protect against the altering, loss or misuse of the information under our control. When product purchases are made using credit card information, such information is transmitted using industry standard, SSL (secure socket layer) encryption.

Our Site may employ technology commonly referred to as "cookies." A "cookie" is a small data element which a Web site can send to your browser, which may, in turn, be stored on your hard drive so the Site can recognize you when you return. Generally this avoids the repeated entry of the same user information upon return visits to our Site. Most browsers can be set to notify you when you receive a cookie. Our cookies will collect both the browser and operating system that a visitor is using.

Our Site may at times contain links to other sites of third parties. We are not responsible for the content of those sites or for their respective privacy practices.

Shop.SunMountain may revise its Privacy Policy from time to time. As a user, you are responsible when you visit our Site, to review the current policy. If you are not in agreement with the then current policy, you should discontinue the use of our Site.